The benefits of the Roucou | Bixa orellana

Roucou (Bixa orellana), also called urucum, is a shrub with fruits particularly rich in bixin. Indeed, the seeds of the fruit contain on average 300 times more bixin than the carrot contains beta-carotene! Thanks to its richness in carotenoids and vitamin E, the fruit of urucum has an antioxidant action and thus helps reduce premature skin aging. Its carotenoid content also gives it the power to stimulate the production of melanin, the pigment that causes tanning. This active ingredient is thus a major ally for regenerated and healthy skin with, in addition, a magnified and tanned complexion!